On coaching

Keivan Zolfaghari

Being a people leader is a constant experience of learning and experimenting. Below is my collection of frameworks and resources I’ve used throughout my career to become a stronger people leader.

Frameworks

Manager Mindsets

The Three Roles of a Manager

  1. Momentum: Keeping the team moving forward and removing roadblocks.
  2. Vision & Transformation: Painting a clear picture of the future aligned with strategy.
  3. Growing People: Fostering career growth and acting as an emotional buffer for the team.

McKinsey Manager Archetypes

Archetype Description
Player/coach High individual contribution alongside management duties.
Coach Focuses on development and guiding work execution.
Supervisor Direct oversight of tactical output and compliance.
Facilitator Removes blockers and enables team self-organization.
Coordinator Manages complex dependencies across disparate units.

Mindset shifts from Individual Contributor to People Manager

I do (Individual Contributor) We do (People Manager)
Your output is your individual work. Your output is the collective throughput of your team.
Moving fast is the primary goal. Speed is useless without clarity; prioritize marching in the right direction.
Being the chief problem solver and providing answers. Asking powerful questions that coach the team to find solutions.
Critiquing mistakes and “tearing down”. Using mistakes as developmental milestones and “coaching up”.
Projecting absolute confidence. Leading with vulnerability and admitting when you don’t know.
Taking bows for personal success. Giving credit and shining the spotlight on the team.
Winning a race. Lifting and enabling the team.

From (IC) to People Manager matrix

Capability From (The Tactical Operator) To (The Strategic Leader)
Living in the Future I focus heavily on delivering immediate quarterly OKRs. I wait for upper leadership to define the strategy. I have no time for vision; I’m just trying to keep up. I balance immediate execution with future capability. I actively get “on the balcony” to see the big picture. I build the bench now to unlock future team growth.
Ruthless Prioritizing I try to monitor every single detail of my team’s work. I let others own my calendar and meeting schedule. I find it extremely hard to say “No” to new requests. I shift focus from solving immediate problems to solving recurring patterns. I am the absolute owner of my calendar and say “No” strategically. I focus strictly on the unique work that only I can do.
Getting Done Through Others If something goes wrong, I feel I should have done it myself. I worry that others won’t do the work the way I would. I prefer to remain in tight control of execution. My role is to enable, trust, and guide without micromanaging. I tolerate discomfort and constructive mistakes as learning opportunities. I scale our impact by putting heads together across teams.
Focusing on Outcomes Output-oriented: I focus on tracking tasks completed, lines of code, or hours worked. Outcome-oriented: I treat my team like a business, tracking metrics that prove real business value.

Polarity Management: From “Versus” to “And”

Leadership maturing involves managing complementary polarities rather than binary trade-offs:

Alignment & Communication

The 5 C’s Staircase (Building Shared Context)

Establish shared context when delegating by walking through:

  1. Colour: Paint the full picture and define what “done” looks like.
  2. Context: Discuss organizational factors influencing the decision.
  3. Connective Tissue: Help people understand the “why” and strategy foundation.
  4. Cost: Be transparent about trade-offs and opportunity costs.
  5. Consequence: Outline the stakes and risk of doing nothing.

S.W.I.M. Communications Framework

Use Caryn Marooney’s S.W.I.M. Framework for high-impact communications:

Audit alignments of David Ulevitch’s Inner and Outer Loops

Delegation, Execution & Feedback

Team Operational Maturity

The OARB Feedback Framework

Deliver feedback that is objective and tied to self-interest:

Example: “When you agree in meetings but execute differently (Observation), it seems untrustworthy (Assertion), which leads to closer questioning and wastes your time (Repercussion). Try raising reservations in real-time to protect your autonomy (Benefit).”

Strategy, Systems Thinking, and Decisions

Roger Martin: 17 Principles on OKRs vs. Strategy

  1. OKRs are not a substitute for a well-thought-out strategy.
  2. Focus on the desired results, not the actions you think will get you there.
  3. Multiple objectives don’t mean multiple strategies; coherence is critical.
  4. Give teams the autonomy to meet objectives in their own way.
  5. Setting key results isn’t a guarantee for achieving objectives.
  6. Key results are outcomes of effective strategies, not the cause.
  7. Toggle between your audacious objectives and your strategy for mutual reinforcement.
  8. A strategy is a set of choices that work in concert, not in isolation.
  9. Your ‘Where to Play/How to Win’ choices should inform your OKRs.
  10. Individual OKRs are not strategies; they are tactics that should align with the strategy.
  11. If you don’t meet your OKRs, your management system should alert you for corrective actions.
  12. The right strategy makes achieving OKRs more likely, not the other way around.
  13. Avoid labelling every objective or key result as a separate ‘strategy’.
  14. What some call ‘attributes’ or ‘facets’, others incorrectly call ‘strategies’.
  15. Your competitor’s capabilities can limit your OKRs, regardless of your desires.
  16. If an OKR seems unachievable, revisit your strategy, not the OKR.
  17. Objectives are checkpoints in the journey of your broader strategy.

Reversible vs. Irreversible Decisions by James Clear

The Holy Trinity of Leadership by Dave Kline

The Support Spectrum

Understanding the difference between different professional advocates is crucial:

  1. A Mentor talks to you — sharing their past experiences and giving advice.
  2. A Sponsor talks about you — advocating for your advancement behind closed doors.
  3. A Coach talks with you — asking powerful questions to unlock your own latent potential.

Self-Coaching: Reflecting on Burnout & Boundaries

A primary responsibility of leadership is maintaining a sustainable pace of work. Use these diagnostic questions to assess your energy exchange:

  1. What is out of balance in your work? What are you giving too much of yourself to without an equal exchange?
  2. What boundaries are currently lacking that would protect me from chronic imbalances?
  3. Are you resting? Are you letting yourself rest without guilt for the remaining to-do list?
  4. Physical health (sleep, movement, recovery) is mental health. Are you protecting your sleep so you can process daily workplace stressors?

Resources

Books

Newsletters

Articles / Videos


Unlock your potential through 1:1 coaching

One of the most useful mediums to learn as a manager are your peers - both on your org, in your company, and in the industry. From time to time I offer coaching engagements. Specifically, I focus on:

  • Operator's mindset
  • Listening (AKA: curiosity)
  • Creating a manager's system
  • Defining metrics

Reach out, and let's get to work.